Pomelo’s debut into live streaming may have come before many of its key markets went into lockdown, but chief marketing officer Jean Thomas now firmly believes it’s a channel that brands should be testing and learning on.
Thomas spoke to The Drum as part of the Digital Transformation Festival, in which the full interview will be streamed on Tuesday 21 April at 4pm Singapore/9am GMT.
Prior to joining Pomelo as chief marketing officer last year, Thomas was the chief marketing officer at Alibaba-owned Lazada and Redmart. Alibaba has been one of the pioneers of live stream Read full story ›
Source: The Drum
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