Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

How Animal Crossing is emerging as a media channel for brands in lockdown

on Apr 21, 2020 | 0 comments

By Katie Deighton

Animal Crossing 3

Just three days after its debut, Animal Crossing: New Horizons catapulted past titles such as Call of Duty: Modern Warfare and Fifa 20 to claim the top spot on the official UK games chart. The sequel to Wild World, City Folk and New Leaf, New Horizons sold more physical copies in its first week than the launch sales of all its sister titles combined, becoming the biggest single game launch on Nintendo Switch ever.

On its home turf of Japan, meanwhile, Nintendo sold 1.88m copies of New Horizons in three days.

So why the rush to play? The Read full story ›

Source: The Drum