Anime streaming service Crunchyroll has leant on 14 years of experience and customer data to commission its first-ever original shows. Amid an onslaught of subscription video services launching, this little-known media platform is living proof that supposed niche services can scale up.
These last few weeks, we’ve seen the likes of Disney+, Quibi, and the Roku Channel rush to compete against the likes of Netflix, Amazon Prime Video and legacy broadcasters for attention and revenue. But whereas those services go for broad appeal, Crunchyroll is proof that a SVOD brand can be built around a single vertical.
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Source: The Drum
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