Asos and influencer Zoe Sugg (AKA Zoella) have been issued with a warning from the UK’s advertising regulator for failing to correctly signpost a paid-for Instagram post.
The decision from the Advertising Standards Authority (ASA) underscores the nuances faced by both brands and influencers when badging sponsored content within the confines of different social media platforms.
Last July, Sugg posted an Instagram Story from her official account which featured an image of her wearing a floral maxi dress. The accompanying text stated: “Lots of you loving the dress I’m wearing in my newest photos… it’s from [Miss Selfidge]. Swipe Read full story ›
Source: The Drum
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