By Heather Morris

In recent weeks, we have all felt the impact of the global pandemic encroaching on both our personal and professional lives. With extensive measures being taken across the globe to enforce social distancing, we are all acclimatising to the new ways of working.

With many marketing budgets under pressure, the challenge is to adapt both paid and organic activity to drive efficiencies that will allow businesses to maximise their potential during the coming weeks and months. In this article, we take a look at some of the steps marketers can consider in relation to their organic marketing activity in particular.

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Source: The Drum