In recent weeks, the effects of Covid-19 have been acutely felt by the advertising industry. Initially buoyant, it has quickly become clear that despite the column inches dedicated to why brands should continue to spend through the crisis, agencies have seen a decline in work, income and now staff as they’re forced to make use of the furlough scheme or make redundancies.
As The Drum has reported, no holding company is safe. Omnicom, Dentsu, WPP, Publicis and Interpublic Group have all cut costs while the independents have moved in much the same way in the face of a bleak Read full story ›
Source: The Drum
Industry News