Facebook is bringing its ‘More Together’ positioning to the UK to underscore how its online support networks are enabling people to help each other through the global Covid-19 pandemic.
The rollout follows on from a 2019 debut campaign from its first chief marketing officer Antonio Lucio in the US, promoting the role of its groups in creating online communities.
The push also comes as Facebook reveals that 2 million people have joined more than 2,000 local Covid-19 community support groups since the start of the outbreak.
Facebook says the work will “reflect the most relevant consumer mindsets and experiences” from Facebook Read full story ›
Source: The Drum
Industry News
