”Alcohol tastes really fucking great and it makes you feel really nice,” says the boss of BrewDog’s spirits wing, in a style we’ve come to expect from the provocative pale ale maker.
David Gates, who spent 25 years at alcohol giant Diageo marketing its core spirit brands including Johnnie Walker, Smirnoff and Captain Morgan, has been chief exec of BrewDog Distilling Co since late 2018, when the Scottish self-styled giant-slayer brought him in to manage its growing portfolio of whiskies, vodkas and gins. The brewer gained barrels of goodwill when, in the first weeks of the pandemic hitting the UK, Read full story ›
Source: The Drum
Industry News
