By Imogen Watson

TikTok has showcased the popular content its users have created during lockdown in its first-ever UK TV ad.

‘A Little Brighter Inside’ works to highlight the short-form videos that have flourished in confinement, featuring artists including Little Mix and Tinie Tempah, as well as Olympics star Tom Daley and The F Word chef, Gordon Ramsey.

Created by Social Lab, the work is part of a wider marketing campaign the social platform has in place for May.

The creators and celebrities who star in the ads will be part of a wider digital campaign from TikTok, using the platform to give Read full story ›

Source: The Drum