By Ben Jeffries

As the coronavirus pandemic continues, lockdowns around the world have forced influencers to get creative from the safety of their own homes. So how are they adjusting to the limitations?

We’ve seen several changes to how creators are interacting with their audiences. While in the past, a polished post and a feed that has been thoroughly curated have been popular, Covid-19 has accelerated a shift towards creators and their followers favouring more authentic, raw content.

In turn, this has meant that instead of focusing on less authentic mediums of content creation – polished posts, amazing locations, product pushes and the like – Read full story ›

Source: The Drum