Events and awards are migrating to virtual platforms to recoup lost expenses, salvage programming, maintain audiences and retain brand visibility – provoking a lot of adaptation in a short space of time. Piers Latimer, managing director of Reuters Events, shared what he learned from launching its first virtual conference last month with just four weeks’ notice.
In October 2019, Thomson Reuters acquired FC Business Intelligence (FCBI), a global business-to-business events specialist, and immediately rebranded as Reuters Events. The goal was to meld Reuters’ vast scale and global trust with FCBI’s expertise in industry events.
Several months later Covid-19 shuttered physical gatherings Read full story ›
Source: The Drum
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