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SPH and Google join forces to grow subscriptions and ad revenue

on May 14, 2020 | 0 comments

By Shawn Lim

Singapore Press Holdings (SPH) and Google have created a joint business plan to grow digital advertising revenue, hunt for subscription audiences in new platforms and develop their digital video content business.

The publisher, despite being one of the largest media owners in Singapore, has been unable to compete with Google and its fellow ad giant Facebook on a global and local scale, as advertisers turn to the two platforms for speed and scale of innovation.

That saw SPH’s advertising revenue fall by $103 million and circulation revenue drop by $8.7m in 2017, leading to job cuts across the Read full story ›

Source: The Drum