By Susan Hallam

Uncertain times and changing conditions mean you probably need to scrap your old marketing plan.

Great marketing weaves together an understanding of your customers’ needs and behaviours, a view on the opportunities that will positively impact our business, and an analysis of past trends to foresee future ones.

In these times, however, that certainty and predictability is absent. Business rules are changing. Economic turbulence is looming. Our customers and behaving and working in brand new ways.

You need to change the way you tackle the marketing puzzle and become a more agile marketer. It’s time to develop a new approach to your marketing Read full story ›

Source: The Drum