The surprise move by tech giant Facebook to buy Giphy and bring with it its 700 million users in a deal valued at $400m seems like a shrewd move on paper. James Whatley, strategy partner at Digitas UK offers his take on what advertisers, and rival tech companies, should make of it.
Facebook bought Giphy – but what does that mean for brands?
Honestly?
Not much.
If you are a brand working with Giphy today – either by having your own branded channel or paid promotion of your branded gifs, I really can’t imagine much changing for you in the short term.
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Source: The Drum
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