With the gift of physical contact presently out of bounds, at a time where its customers are seeking remote connections, 1-800-Flowers.com is positively blooming after investing big in ‘smart gifting.’
As the largest gifting retailer in the US, 1-800-Flowers.com has a long history of making gift making more agile – it’s in the name.
Over its 40 years in the business, the gift delivery service has banked a number of tech firsts. It was the first partner of CompuServe in 1992, the first merchant partner of AOL in 1994, and it was the first floral industry to launch a mobile Read full story ›
Source: The Drum
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