By Shawn Lim

Sportswear brand Reebok has announced it is ending its association with CrossFit after the American fitness brand’s founder and chief executive made racist remarks on Twitter.

Reebok has a 10-year exclusive deal as title sponsor of the CrossFit Games and is the sole licensee of CrossFit apparel and shoes. That deal is set to expire sometime after this year’s games and contract negotiations were ongoing between both parties to renew.

However, that negotiation is now over after CrossFit founder and chief executive Greg Glassman replied to a tweet by the Director of the Institute for Health Metrics and Evaluation on Read full story ›

Source: The Drum