By Drum Network

4media group UK has been appointed by Henkel, parent company of iconic Right Guard as the agency partner for their brand re-launch following a three way competitive pitch.

Global integrated comms agency 4media group will work alongside the Henkel brand to develop their brand’s messaging and meaning as a long-time brand in the UK.

The account will tap into all areas of 4media’s core services, including research, broadcast, and video production, to relaunch one of Britain’s most popular deodorant brands.

Lewis Wilkins, head of new business and growth at 4media group UK said:

“We’re thrilled to be working Read full story ›

Source: The Drum