An expert at ‘burning’ its rivals, whether it’s calling out Kanye West’s taste on Twitter or hiding a McDonald’s Big Mac in every Whopper ad in 2019, time and time again Burger King has proven it’s a lot more fun being the challenger brand.
This year Burger King topped The Drum’s World Creative Rankings as the most awarded brand for 2019, ahead of The New York Times, Nike, Mars, and Ikea respectively.
So what is the brand’s special sauce that helps it stack awards as easily as it stacks burgers?
As one of the headliners of The Drum’s Read full story ›
Source: The Drum
Industry News
