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Rethinking the needs of music consumers

on Jun 23, 2020 | 0 comments

With a wealth of music platforms available today, people have an immense amount of choice around where they can discover music and what to listen to. Although traditional channels like radio remain popular among consumers, streaming apps offer services that allow listeners to interact with music in new ways. And the Covid-19 outbreak appears to be accelerating the shift to these platforms, with 37% of consumers globally saying that they’ve been listening to more music streaming services at home.

As streaming enables people to find and listen to a wider range of music, the desire for social connection is also changing Read full story ›

Source: The Drum