How does a brand that has built its name highlighting the power of human touch go about repositioning itself during a pandemic where social distancing is the order of the day? That’s exactly the challenge Nivea has been looking to solve these past few months, with help from a bespoke agency created by recently appointed creative partner Publicis that is driving change from the inside out.
Nivea owner Beiersdorf AG officially entrusted Publicis Groupe as its global creative partner on its flagship skincare brand at the start of 2020. And while most agency and brand-side marketers will concede that any Read full story ›
Source: The Drum
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