Lockdown has been brutal for indoor entertainment venues, and not least the movie theatres where strangers once sat side-by-side, sometimes for hours on end, transfixed to the dramas that played out before them.
As a result of cinemas closing in March, many of the blockbusters earmarked for the summer were either delayed or, in the controversial case of Trolls 2, leapfrogged the big screen completely to go straight to streaming (pay per view, of course).
Another effect is, of course, that ad revenues have plummeted. Rather than growing 9% this year as expected and bringing in £249m, UK cinemas are now Read full story ›
Source: The Drum
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