By Shawn Lim

With sporting events still grounded around the world, esports has been left as the only competitive sport on the field. This unusual state of affairs has seen sport-oriented brands look to the sector as a potential new home for ad spend.

On an esports panel during The Drum’s Can-Do Festival, panellists noted that brands are used to seeing their brands, marketing activities, and logos flashing on the LED screens in stadiums. Now, they are trying to understand whether esports, a space which they are unfamiliar with, is a space they can actually make use of to reach Read full story ›

Source: The Drum