The world’s top brands have to engage with, not boycott, social media networks like Facebook if they wish to improve the ecosystem, says Unilever’s marketing boss, Aline Santos.
The consumer goods giant announced on 26 June that it will be pausing Facebook, Instagram, and Twitter ad spend in the US until the end of the year – coinciding with the upcoming presidential election. Other top brands have, meanwhile, opted for a mass boycott of the social media giant.
Unilever, which has a global presence in 190 countries, will still be investing in social media platforms internationally, but it will remain Read full story ›
Source: The Drum
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