By Rebecca Stewart

As Conrad Fritzsch makes the leap from Daimler to Publicis Groupe, The Drum catches up with him to find out why he’s choosing to move agency-side and the lessons he’s learned from the automaker’s transformation journey so far.

In 2018, Mercedes-Benz owner Daimler was one of the first big clients to invest in Publicis’s ‘Power of One’ proposition. The car marque finally settled on a bespoke agency model, dubbed Publicis Emil, following a year-long, drawn out pitch process.

Now, in a rare move, Conrad Fritzsch, one of the brand marketers charged with appointing Publicis, is jumping ship to the tailored Read full story ›

Source: The Drum