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What news giants are learning about subscribers during lockdown uptick

on Jul 9, 2020 | 0 comments

By John McCarthy

News brands have been attracting record audiences during the pandemic as more and more people find themselves with a new daily news consumption habit. But while demand for subscriptions at quality titles is through the roof, ad-supported businesses haven’t been having such a fun a ride. Execs from the Wall Street Journal, Financial Times and Reach talk to The Drum about the ups and downs of lockdown, and about the products they’re designing for the future.

The Wall Street Journal

Having breached the 3 million subscribers mark, more than 2 million of whom are on a digital plan, WSJ has been showing Read full story ›

Source: The Drum