By Michael Sokolov

The crisis of trust

The advent of the digital era had a profound impact on the field of marketing. The internet’s capacity for brand discovery was a game-changer — e-commerce platforms and social media websites enabled small businesses to compete like never before. But the same changes that allowed brands to become omnipresent had a side effect: they instilled a loss of trust.

According to Forrester, this trend is reflective of greater changes in our society. We are always informed, which renders trust redundant. Why trust if we can know things?

The abundance of choice devalues our commitments, as we face Read full story ›

Source: The Drum