By Natasha de Mallet Hawes

With the adoption of OTT on the rise, Natasha de Mallet Hawes, director, ad solutions, APAC at PubMatic, outlines what’s needed to mature the channel.

In recent times we’ve seen a sudden and rapid growth of CTV and OTT which has been further accelerated by the increase in streaming subscriptions due to the COVID-19 quarantine. This has provided a huge opportunity for brands to reach their target audiences in a more addressable way. However, the proliferation of inventory, the growing collection of devices on which to watch, and the lack of established standards and processes mean that the Read full story ›

Source: The Drum