Having slammed the brakes on advertising in the second quarter of the year, Coca-Cola says it has been afforded some breathing space to “completely rethink” the investment it allocates to marketing post-pandemic.
Coca-Cola reported its largest decline in quarterly revenue in at least 25 years on Tuesday (21 July). However, the company has seen demand improve as global coronavirus restrictions ease.
The soda giant’s chairman and chief executive James Quincey told investors the business wants to emerge from Covid-19 in a stronger financial position, which will be supported by a “refreshed marketing approach”.
The Drum explores what this means and why Read full story ›
Source: The Drum
Industry News