Goodby Silverstein & Partners won the Grand Prix at The Drum Marketing Awards US 2020 with its ‘Lessons in Herstory’ campaign for Daughters of the Evolution. Here, the team behind the entry describe the challenges faced and strategies used to deliver this successful project.
The challenge
Daughters of the Evolution is a new, California-based nonprofit organization, founded by a board of young women. To accompany their launch, Daughters of the Evolution sought a campaign to champion the voices and ambitions of the next generation of women leaders so that they can build the world they want to thrive in. Feeling Read full story ›
Source: The Drum
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