Despite the authenticity and rigour of a brand’s messaging rightly being susceptible to ever-higher levels of scrutiny, (it’s essential for a brand to know who they are, what they stand for and how they communicate with their audience) it seems odd on reflection that I always find myself working with at least one brand that doesn’t have one of the key frameworks for distinguishing itself and its voice in place.
Why brands think it isn’t
At the beginning of a client relationship I’ll always ask if a brand has a tone of voice guide they can refer me to, but Read full story ›
Source: The Drum
Industry News