S4M, the drive-to-store platform has revealed that it’s entering a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of out-of-home (OOH) advertising. This venture will allow marketers to effectively combine mobile and OOH to drive in-store foot traffic.

The offer, available initially in several key markets, including the US, UK, Italy, Belgium, Germany, Netherlands, and Finland, with availability in APAC coming soon, enables S4M customers to activate premium digital out-of-home (DOOH) inventory through S4M while planning their drive-to-store campaigns.

The partnership highlights S4M’s investment to move towards an omnichannel drive-to-store offering. With US adults Read full story ›

Source: The Drum