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Award Winning Stories: Why Airbnb offered couples a night at the Louvre

on Aug 13, 2020 | 0 comments

By Stephen Lepitak

Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards.

To mark the 30th anniversary of The Louvre’s famous pyramid, Airbnb teamed with the Parisian gallery to run a competition which would see one lucky couple stay overnight alongside its world famous collection, which includes the Mona Lisa and the Venus de Milo.

Statement sleepovers have become a semi-regular marketing tool for the online short-stay booking platform, which most recently began a competition for one couple to sleep over in the last Blockbuster store, located in Oregon, Read full story ›

Source: The Drum