Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards.
Last year, Cisco Live EMEA played host to 15,900 people, all set to experience new technological solutions over several days, as part of a series of four annual events.
George P. Johnson, which has worked with the client for 15 years, was once again handed the brief of creating something special for delegates. This led to the development of ‘The Playground,’ which aimed to harness the power of imagination and tell the brand and product stories.
The agency’s Read full story ›
Source: The Drum
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