By Alex Hole

Alex Hole, the European vice-president at Samsung Ads, reflects on the rise of at-home cinema experiences as Disney fast-tracks Mulan to TV for a one-off fee of £19.99.

Home cinema used to be the preserve of the rich and famous, with subterranean, velveteen-clad viewing rooms a feature in at least one of their many gracious homes. But today, with the price of in-home smart TVs and high definition screens dropping as fast as the quality is rising, home cinema is accessible to everyone – and it shows. In late 2019, the full cinema experience at home was expected to grow at Read full story ›

Source: The Drum