By Jack Waring

Creative communications have long shouldered much of the responsibility of brand building. Few would argue however that, given a customer journey’s potential impact on brand engagement and memorability, ‘experience’ has now begun to take a chunk of the limelight.

Great examples of branded experiences come in all shapes and sizes, but one area that often seems under-exploited is that of experiences related to omnichannel. Omnichannel has a kind of tacit association with efficient UX flows and cross channel consistency. These associations and their importance are not in dispute – but in 2020 these are table stakes. If omnichannel experience really Read full story ›

Source: The Drum