Brands safety has so far focused mostly on media placement but with consumer concerns mounting around data privacy, marketers need to understand how toxic data can harm their brand.
This is according to Ogury South East Asia managing director Niall Hogan, who spoke to The Drum ahead of the Digital Summit and Drum Digital Advertising Awards APAC.
With many brands investing time and money into getting their data strategies fit for purpose, Hogan offers advice for brands on how they can protect the integrity of their brand, while still producing more personalised, effective digital advertising.
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Source: The Drum
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