By Dan O Connor

Change can often take a lot longer to eventuate than we first anticipate, says Dan O’Connor, the sales director for South East Asia at Quantcast. Covid-19 has forced many businesses to change rapidly, a lot will also return to normal and change will be more gradual. Regardless of the pace of change, advertisers will want their brands seen by the most relevant people and bought.

It is fair to say life is a little different than it was six months ago when I arrived with my family in Singapore. We landed at Changi Airport, not a mask in sight, shook hands Read full story ›

Source: The Drum