By Shawn Lim

When Singapore’s coronavirus circuit breaker measures kicked in, media consumption habits in the country shifted rapidly. Fast-food monarch Burger King has used the opportunity to raise its profile and drive sales.

Singapore’s circuit breaker caused a sudden rise in the consumption of digital media, and for marketers, a glut of audiences. To make use of the moment, Burger King needed to serve its fans, and fast.

Irene Tay, marketing director for Burger King in Singapore, tells The Drum that the fast food giant saw an opportunity to drive trial and conversions. So instead of maintaining the status quo, Burger King shifted its Read full story ›

Source: The Drum