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Advertising's ageism or comms gaffe? Why Mark Read's remarks backfired

on Sep 4, 2020 | 0 comments

By Paul Burke

WPP boss Mark Read has faced an industry backlash after being accused of making ‘ageist’ comments on an investor call. Here, advertising writer Paul Burke explains why he, and his fellow wise old heads, took such offence to Read’s remarks.

Poor Mark Read.

Hang on a minute. According to WPP’s annual report, he was paid £2.6m last year so “poor” may not be the most apposite descriptor. Let me start again…

Foolish Mark Read. On last week’s investor call, he made that now infamous comment: “The average age of someone who works at WPP is under 30 – they don’t hark back to Read full story ›

Source: The Drum