Consumers are no longer choosing where to shop based on price, product quality and brand recognition alone but instead, are making conscious choices based on a brand’s commitment to sustainability.
What started out as a trend around taking more responsibility in individual consumption patterns, has now firmly become mainstream, with almost 80% of consumers actively changing their preferences based on perceived sustainability. Within one year we’ve seen a societal shift where walking around with a disposable coffee cup or wearing a brand known for unfair labour policies is considered almost unacceptable.
Covid-19 has further brought attention to the vulnerabilities and Read full story ›
Source: The Drum
Industry News