By Irene Yang

Even as the impact of the pandemic continues to cause disruptions across the global economy, brands should continue to spend wisely through these times of uncertainty in order to position themselves for recovery, says Irene Yang, the managing director at Nativex.

Since the onset of Covid-19, the self-quarantine and social distancing policies implemented to curb its spread have reshaped the lifestyles of consumers all over the world. The extended periods of time people are spending at home have brought about significant changes in consumer habits and behaviours that may endure beyond the pandemic, especially as they continue to minimise physical contact.

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Source: The Drum