By Jenni Baker

What’s in a word? The female protagonist of Shakespeare’s tragic love story might not have believed that names, and words, matter but today, with inclusivity top of the marketing agenda, words have meaning.

The Drum and Shutterstock roundtable brought together leading marketers to discuss how brands can help challenge biases by changing their metadata and searchable keywords to break down stereotypes and create a new, more inclusive world.

All stereotypes start with a search. From Microsoft using AI to suggest inclusive words, to ASOS relaunching ‘beauty’ as ‘face & body’, to Zalando’s ‘Zerotypes’ campaign as an antithesis to stereotypes – Read full story ›

Source: The Drum