By Jeb Blatt

2020 has taught us to get comfortable with dizzyingly blurred lines.

With no commutes, wardrobe changes, or illusions of work-persona perfection, we’ve all learned one key lesson. That even when we’re getting paid to do something, we’re still people. People with real lives. Real dreams, fears, insecurities. And we don’t – we never did – magically shed these human qualities just because we walked through the doors of an office.

It’s for this very reason that I have real hope that we can stop marketing to business buyers differently from how we market to consumers.

Great marketing – consumer or B2B – is Read full story ›

Source: The Drum