By amit bapna

As the consumer economy across the globe got battered under the impact of the pandemic, one industry that has managed to grow and prosper in these tough times is the OTT industry. Even as most countries in the APAC region, were forced to go into a lockdown, the OTT players kept adding subscribers at a furious pace. More consumers at home meant more consumption of OTT content, with mobile phones becoming a new home for premium video consumption. Buoyed by this surge in demand, media planners have also been looking at increasing their programmatic budgetary allocations.

The emerging landscape has also Read full story ›

Source: The Drum