By Imogen Watson

In years past, O2 has been able to express the value of its connectivity at its branded venues and by bringing customers together through its Priority offers on live events and experiences. But with coronavirus wreaking havoc on 2020’s gig schedule, the mobile phone network is now exploring new ways to communicate with customers – starting with a little blue robot.

Grasping the opportunity to remind people that its network is there for them during this tumultuous time, last week O2 introduced a new brand positioning that celebrates the importance of connectivity while underscoring O2’s commitment to its customers.

“It’s absolutely essential Read full story ›

Source: The Drum