By Shawn Lim

In July, more than 1,100 advertisers boycotted Facebook in protest over its hate speech and misinformation policies. Global brands such as Starbucks, Diageo, Verizon, The North Face and Ben & Jerry’s pulled their marketing dollars in order to put pressure on the social network to tackle hate speech, damaging content and misinformation.

This is part of the ongoing drive to improve brand safety online where brands enforce ethical whitelisting to ensure brand safety and pick the right partner or platform with their marketing investment.

Rohan Lightfoot, chief growth officer for Asia Pacific at Mindshare believes ethical whitelisting can Read full story ›

Source: The Drum