By Debbie Morrison

In the third of a four-part series on virtual pitching, Debbie Morrison, Ebiquity’s managing director, global events and partnerships, sets out the pros and cons of taking the pitch process online.

Having helped advertisers lead agency pitches for more than 30 years, I know first-hand that confidence in the pitch process is hugely important for brands. Pitching is something most brands do rarely, so they’re often unsure of up-to-date processes and practices.

The coronavirus pandemic has provided an uninvited if long-overdue opportunity to bring pitching into the digital age. From our conversations with brands and agencies who have been through Read full story ›

Source: The Drum