Havas Media Group is the first agency holding group to join the Conscious Advertising Network (CAN) and commit to its rigorous manifesto. Greg James, global chief strategy officer at Havas Media, shares why he signed Havas’s 10,000 staff to the initiative.
CAN, a coalition of more than 70 organisations launched in 2018, has been educating advertisers about how they can be more ‘conscious’ of the impact they have on the wider world. By driving the adoption of its manifesto, which aims to tackle fraud, diversity woes, data consent, the endangerment of children, the funding of hate speech and misinformation, it hopes Read full story ›
Source: The Drum
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