To mark the launch of our new manifesto – setting out The Drum’s editorial mission to help readers solve their problems – we’re christening today Solutions Day on thedrum.com. And to set the tone, over the course of 24 hours our team of worldwide journalists will be spotlighting 24 recent examples of times when our industry demonstrated its remarkable talent for solving problems.
Problem: A KFC UK marketing campaign in February pushed how ‘Finger-Lickin’ Good’ its meals were. At the same time, the government was pushing the handwashing and anti-face touching messages to curb the spread of Covid-19. The Read full story ›
Source: The Drum
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