COVID-19 has disrupted the world as we know it and changed consumer behaviour beyond recognition, but the crisis has also accelerated trends including the evolution of the consumer journey. Public transport use has reduced immensely following concerns over safety in the age of coronavirus, resulting in many using their cars more frequently to make commutes and complete trips.
In a panel discussion held between The Drum and navigation app Waze as well as various industry insiders, the conversation turned to the opportunities available for brands within the consumer commute and how they can monetise the increased time drivers spend within their Read full story ›
Source: The Drum
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